It’s always fascinating to hear about companies that are redefining the rules and changing the game, however here’s a short review of how a technology-based company with breakthrough solutions, put it all together.
Intilop, a specialist in Network Acceleration and Network Security products made a strategic decision to target the Aerospace and Defense & Military Markets.
Intilop focuses on Ultra-Low latency and Hyper Performance Complex Networking Protocol Accelerators, with emphasis on full TCP, UDP, ARP and IGMP & other Mega IP Cores, Sub Systems and Solutions.
It was clear that the timing was right to introduce this technology to Defense Contractors and other Industry players that could utilize this high-performance technology in the development and deployment of their complex networking systems.
This technology has been applied to a range of customer projects (cross-Industry lines) including:
-more than 60 high-speed trading firms co-located with NASDAQ, NYSE and other world stock exchanges, delivering a million FIX and other financial transactions per second
-image transfer applications in Semiconductor Inspection Equipment handling large multi-gigabyte image files needing to be transferred in real-time
-image transfer applications in TeleMedicine Server Systems where large multi-megabyte image files need to be transferred live and in real-time
-ground stations supporting Satellite systems distributing data and images live to an active, complex network.
The company had traction with notable Defense Contractors like Northrop Grumman, IBM, L-3, Telspan and others, which validated the Strategic direction.
The Spade Work
Core research was conducted to identify key segments and application areas that were a “best fit” opportunity for the company’s technology base.
This also had to be calibrated to fit the company’s expertise and raw organizational, financial and resource capabilities.
Being an early-stage company, it could not sustain long selling cycles (18-24 months) or enter a Market area that provided serious barriers of entry or strong competitive influences.
Not an easy challenge.
Given the nature of the technology, the target area of focus revolved around Network Communications for large volumes of data, complex data sets, bottlenecks, etc.